The artists that appeal to me the most are the ones who use their knowledge of a particular medium to it’s potential without be excessive or haphazardly experimental. I chose to write about Chip Kidd because all of his work is concise and has strong visual clarity. Each element that is placed on his canvas contributes to the message he is trying to convey and has a simplistic beauty. A common problem that I find among artists is that their lack of understanding of their craft usually leads them to add elements that do not belong or are placed without meaning. Now, there is nothing wrong with being experimental, but I feel that a solid foundation on design must first be acquired before rules can be bent.
Ryan's Book Blog 